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<channel>
	<title>fields marshall &#187; techtips</title>
	<atom:link href="http://fieldsmarshall.com/category/techtips/feed/" rel="self" type="application/rss+xml" />
	<link>http://fieldsmarshall.com</link>
	<description>Website Optimization and PPC Issues</description>
	<lastBuildDate>Sun, 14 Feb 2010 11:24:44 +0000</lastBuildDate>
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	<language>en</language>
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			<item>
		<title>Split Testing Software</title>
		<link>http://fieldsmarshall.com/split-testing-software/</link>
		<comments>http://fieldsmarshall.com/split-testing-software/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 20:40:06 +0000</pubDate>
		<dc:creator>fields.marshall</dc:creator>
				<category><![CDATA[optimization]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[techtips]]></category>
		<category><![CDATA[split testing]]></category>
		<category><![CDATA[split testing software]]></category>

		<guid isPermaLink="false">http://fieldsmarshall.com/?p=229</guid>
		<description><![CDATA[If you have a website and its getting LOTS of traffic but you aren&#8217;t getting many sales, you either in a market not conducive to selling products online OR YOUR website is not selling very well.
If so then here is a quick checklist for you.

Is your ad or product link featured prominently ?
Is your ad [...]]]></description>
			<content:encoded><![CDATA[<p>If you have a website and its getting LOTS of traffic but you aren&#8217;t getting many sales, you either in a market not conducive to selling products online OR YOUR website is not selling very well.</p>
<p>If so then here is a quick checklist for you.</p>
<ul>
<li>Is your ad or product link featured prominently ?</li>
<li>Is your ad / affiliate link getting clicks ? (Use a tracking system such as Google Analytics )</li>
<li>Try to improve and optimize your website so that you get more click thrus and sales.  ( Use split testing software )</li>
</ul>
<p>Here is a run down of some of the <strong>best split testing software</strong> out there.</p>
<ol>
<li><strong>Google Website Optimizer</strong> &#8211; In first place and also free, we have GWO or Google Website Optimizer.  GWO is not easy to use but, once installed, it does function well. I could explain it here but really Google does a much better job  &#8211; so<a href="http://www.google.com/support/websiteoptimizer/bin/topic.py?hl=en&amp;topic=14308" target="_blank"> check out GWO here</a>.  Google Website Optimizer is free however you will need a Google Adwords account to get signed up. ($5 one time charge). One negative about GWO, is that it mangles your HTML code a bit.</li>
<li><a href="/go/splitgenie/" target="_blank"><img class="alignnone size-full wp-image-234" style="vertical-align: top;" title="splitgenie-screenshot1" src="http://fieldsmarshall.com/wp-content/uploads/2009/11/splitgenie-screenshot1.jpg" alt="splitgenie-screenshot1" width="253" height="124" /></a><strong>Splitgenie </strong>- In second place, and almost free ($27) we have <a href="/go/splitgenie/">splitgenie </a>- I like this software because it is EASY to use and install.  Its a one time payment and as the picture shows here it&#8217;s easy to install just edit a little php code on the page to test and the thank you page and you are done.  Here is what it looks like when you are finished .</li>
<li><strong>Splitest Accelerator</strong> -  For advanced affiliate marketers, there is splittest accelerator -  I haven&#8217;t tested this myself but at a $900 price and looking at the documentation (it looks complex) I think its better to start off with GWO and Splitgenie.</li>
</ol>
<h2 style="text-align: center;"><a href="/go/splitgenie/" target="_blank">Check Out Split Genie </a>or <a href="http://www.google.com/support/websiteoptimizer/bin/topic.py?hl=en&amp;topic=14308" target="_blank">Check Out Gooogle Analytics</a></h2>
<p>Another interesting blog post &#8212; that I found out in my research was on how to split test wordpress themes to see which theme will get an improved meaning lesser bounce rate &#8211;  <a href="http://www.leewillis.co.uk/how-to-split-test-wordpress-themes/" target="_blank">http://www.leewillis.co.uk/how-to-split-test-wordpress-themes/ </a>-  how to split test wordpress themes &#8211; something I have been waiting for myself !</p>
<p>One final suggested practice is to name all off your outgoing links similarly and set a goal in Google Analytics for all simliarly named link as I have explained here &#8212; <a href="http://fieldsmarshall.com/8-tips-for-tracking-with-google/">http://fieldsmarshall.com/8-tips-for-tracking-with-google/</a> &#8211; and then either use the gocodes plugin or the pretty link plugin for wordpress &#8211; to track clickthrus.</p>
<h2 style="text-align: center;"><a href="/go/splitgenie/" target="_blank">Check Out Split Genie </a>or <a href="http://www.google.com/support/websiteoptimizer/bin/topic.py?hl=en&amp;topic=14308" target="_blank">Check Out Gooogle Analytics</a></h2>
]]></content:encoded>
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		</item>
		<item>
		<title>Installing Analytics on a Large Website</title>
		<link>http://fieldsmarshall.com/installing-analytics-on-a-large-website/</link>
		<comments>http://fieldsmarshall.com/installing-analytics-on-a-large-website/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 14:23:49 +0000</pubDate>
		<dc:creator>fields.marshall</dc:creator>
				<category><![CDATA[techtips]]></category>
		<category><![CDATA[webtips]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[google analytics]]></category>

		<guid isPermaLink="false">http://fieldsmarshall.com/?p=223</guid>
		<description><![CDATA[have you ever needed to install Google Analytics all static HTML files on your website ? If you have a large website that can be a lot of work so you have a few options.

 You can have the apache webserver install it automatically on the fly http://ballade.cs.ucla.edu/~kirill/analytics.html The downside here is that this requires [...]]]></description>
			<content:encoded><![CDATA[<p>have you ever needed to install Google Analytics all static HTML files on your website ? If you have a large website that can be a <strong>lot of work</strong> so you have a few options.</p>
<ol>
<li> You can have the apache webserver install it automatically on the fly <a href="http://ballade.cs.ucla.edu/~kirill/analytics.html" target="_blank">http://ballade.cs.ucla.edu/~kirill/analytics.html</a> The downside here is that this requires CPU power and can slow things down a bit if you are not using modperl</li>
<li>Search and replace all instances of the body tag with your analytics tag. You could use perl or sed on the unix command line to do this.  Some ideas <a href="http://www.unix.com/shell-programming-scripting/41286-sed-search-replace-question-google-analytics.html" target="_blank">here </a></li>
<li>Or just use this script from <a href="http://gleamynode.net/articles/2230/" target="_blank">http://gleamynode.net/articles/2230/</a></li>
</ol>
<div class="codecolorer-container bash default" style="overflow:auto;white-space:nowrap;border: 1px solid #9F9F9F;width:435px;"><div class="bash codecolorer" style="padding:5px;font:normal 12px/1.4em Monaco, Lucida Console, monospace;white-space:nowrap"><span style="color: #666666; font-style: italic;">#!/bin/sh -e</span><br />
<span style="color: #666666; font-style: italic;"># inject-google-analytics</span><br />
<br />
<span style="color: #007800;">TRACKER_ID</span>=<span style="color: #ff0000;">&quot;UA-XXXXX-X&quot;</span><br />
<span style="color: #666666; font-style: italic;">#BE SURE TO CHANGE THE ID ABOVE</span><br />
<br />
<span style="color: #007800;">TRACKER_CODE</span>=<span style="color: #ff0000;">&quot;&lt;script type=&quot;</span>\<span style="color: #000000; font-weight: bold;">&amp;</span>quot;text<span style="color: #000000; font-weight: bold;">/</span>javascript\<span style="color: #000000; font-weight: bold;">&amp;</span>quot;<span style="color: #ff0000;">&quot;&gt;// &lt;![CDATA[<br />
&nbsp; &nbsp;var gaJsHost = ((<span style="color: #000099; font-weight: bold;">\&quot;</span>https:<span style="color: #000099; font-weight: bold;">\&quot;</span> == document.location.protocol) ? <span style="color: #000099; font-weight: bold;">\&quot;</span>https://ssl.<span style="color: #000099; font-weight: bold;">\&quot;</span> : <span style="color: #000099; font-weight: bold;">\&quot;</span>http://www.<span style="color: #000099; font-weight: bold;">\&quot;</span>); document.write(unescape(<span style="color: #000099; font-weight: bold;">\&quot;</span>%3Cscript src='<span style="color: #000099; font-weight: bold;">\&quot;</span> + gaJsHost + <span style="color: #000099; font-weight: bold;">\&quot;</span>google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E<span style="color: #000099; font-weight: bold;">\&quot;</span>));<br />
// ]]&gt;&lt;/script&gt;<br />
&lt;script type=&quot;</span>\<span style="color: #000000; font-weight: bold;">&amp;</span>quot;text<span style="color: #000000; font-weight: bold;">/</span>javascript\<span style="color: #000000; font-weight: bold;">&amp;</span>quot;<span style="color: #ff0000;">&quot;&gt;// &lt;![CDATA[<br />
&nbsp; &nbsp;var pageTracker = _gat._getTracker('<span style="color: #007800;">$TRACKER_ID</span>'); pageTracker._trackPageview();<br />
// ]]&gt;&lt;/script&gt;&quot;</span><br />
<br />
<span style="color: #7a0874; font-weight: bold;">cd</span> <span style="color: #000000; font-weight: bold;">`</span><span style="color: #c20cb9; font-weight: bold;">dirname</span> $0<span style="color: #000000; font-weight: bold;">`</span><br />
<span style="color: #c20cb9; font-weight: bold;">find</span> <span style="color: #660033;">-name</span> <span style="color: #ff0000;">'*.html.new'</span> <span style="color: #660033;">-delete</span><br />
<span style="color: #c20cb9; font-weight: bold;">find</span> <span style="color: #660033;">-name</span> <span style="color: #ff0000;">'*.html'</span> <span style="color: #000000; font-weight: bold;">|</span> <span style="color: #c20cb9; font-weight: bold;">egrep</span> <span style="color: #660033;">-v</span> <span style="color: #660033;">--</span> <span style="color: #ff0000;">'-frame.html$'</span> <span style="color: #000000; font-weight: bold;">|</span> <span style="color: #000000; font-weight: bold;">while</span> <span style="color: #c20cb9; font-weight: bold;">read</span> <span style="color: #660033;">-r</span> TARGET; <span style="color: #000000; font-weight: bold;">do</span><br />
<span style="color: #000000; font-weight: bold;">if</span> <span style="color: #c20cb9; font-weight: bold;">grep</span> <span style="color: #660033;">-qi</span> <span style="color: #ff0000;">&quot;<br />
continue;<br />
fi<br />
if grep -qi &quot;</span><span style="color: #007800;">$TRACKER_ID</span><span style="color: #ff0000;">&quot; &quot;</span><span style="color: #007800;">$TARGET</span><span style="color: #ff0000;">&quot;; then<br />
continue;<br />
fi<br />
<br />
echo &quot;</span>Injecting: <span style="color: #007800;">$TARGET</span><span style="color: #ff0000;">&quot;<br />
<br />
case <span style="color: #780078;">`grep -i '' &quot;$TARGET&quot; | wc -l`</span> in<br />
1)<br />
cat &quot;</span><span style="color: #007800;">$TARGET</span><span style="color: #ff0000;">&quot; | sed &quot;</span>s:\\<span style="color: #7a0874; font-weight: bold;">&#40;</span><span style="color: #000000; font-weight: bold;">&amp;</span>lt;\\<span style="color: #000000; font-weight: bold;">/</span>BODY<span style="color: #000000; font-weight: bold;">&amp;</span>gt;\\<span style="color: #000000; font-weight: bold;">|&amp;</span>lt;\\<span style="color: #000000; font-weight: bold;">/</span>body<span style="color: #000000; font-weight: bold;">&amp;</span>gt;\\<span style="color: #7a0874; font-weight: bold;">&#41;</span>:<span style="color: #000000; font-weight: bold;">`</span><span style="color: #7a0874; font-weight: bold;">echo</span> <span style="color: #007800;">$TRACKER_CODE</span> <span style="color: #000000; font-weight: bold;">|</span> <span style="color: #c20cb9; font-weight: bold;">sed</span> <span style="color: #ff0000;">'s:;:\\\\;:g'</span> <span style="color: #000000; font-weight: bold;">|</span> <span style="color: #c20cb9; font-weight: bold;">sed</span> <span style="color: #ff0000;">'s/:/\\\\:/g'</span><span style="color: #000000; font-weight: bold;">`</span>\\<span style="color: #000000;">1</span>:gi<span style="color: #ff0000;">&quot; &amp;gt; &quot;</span><span style="color: #007800;">$TARGET</span>.new<span style="color: #ff0000;">&quot;<br />
mv -f &quot;</span><span style="color: #007800;">$TARGET</span>.new<span style="color: #ff0000;">&quot; &quot;</span><span style="color: #007800;">$TARGET</span><span style="color: #ff0000;">&quot;<br />
;;<br />
*)<br />
{<br />
cat &quot;</span><span style="color: #007800;">$TARGET</span><span style="color: #ff0000;">&quot;<br />
echo &quot;</span><span style="color: #007800;">$TRACKER_CODE</span><span style="color: #ff0000;">&quot;<br />
} &amp;gt; &quot;</span><span style="color: #007800;">$TARGET</span>.new<span style="color: #ff0000;">&quot;<br />
mv -f &quot;</span><span style="color: #007800;">$TARGET</span>.new<span style="color: #ff0000;">&quot; &quot;</span><span style="color: #007800;">$TARGET</span><span style="color: #ff0000;">&quot;<br />
;;<br />
esac<br />
done</span></div></div>
<p><strong>Usage Tips</strong></p>
<ul>
<li>this will search and insert Google Analytics code for <strong>ALL .html files </strong>so if you are in the master directory with multiple websites below <strong>be careful. </strong></li>
<li>Set your filetype to unix if you are uploading this script  otherwise you will get errors</li>
<li>Be sure to put in your own analytics ID<strong><br />
</strong></li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>8 Tips for Tracking With Google</title>
		<link>http://fieldsmarshall.com/8-tips-for-tracking-with-google/</link>
		<comments>http://fieldsmarshall.com/8-tips-for-tracking-with-google/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 19:26:09 +0000</pubDate>
		<dc:creator>fields.marshall</dc:creator>
				<category><![CDATA[adwords]]></category>
		<category><![CDATA[techtips]]></category>
		<category><![CDATA[webtips]]></category>
		<category><![CDATA[tracking codes]]></category>
		<category><![CDATA[website optimzer]]></category>

		<guid isPermaLink="false">http://fieldsmarshall.com/?p=195</guid>
		<description><![CDATA[
If you are tracking clickthrus, events, conversions using Google Analytics here are a few tips, ideas and hints for tracking and then later on improving your webpage using Google tools : analytics, adwords and Google website optimizer.
New to Google Analytics is something called event tracking. Google events are slightly different than goals in Google analytics [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-211 alignleft" style="margin: 5px;" title="Click tracking" src="http://fieldsmarshall.com/wp-content/uploads/2009/08/22363859-300x239.gif" alt="Click tracking" width="300" height="239" /></p>
<p>If you are<strong> tracking clickthrus, events, conversions </strong>using Google Analytics here are a few tips, ideas and hints for tracking and then later on improving your webpage using Google tools : analytics, adwords and Google website optimizer.</p>
<p>New to Google Analytics is something called <strong>event tracking.</strong> Google events are slightly different than goals in Google analytics and while Google suggests that you track using events &#8211; I could find no easy way / interface to see which keyword is generating a desired event &#8211; like a click thru or a sale with events. This leaves  us with a  doing both tracking events and generating goals to have the best desired result.</p>
<ol>
<li>Here are <strong>some ideas for best practices</strong> for click tracking on an affiliate website.</li>
</ol>
<ol>
<li><strong>Install Jquery</strong> &#8211; this is easy to do ( 1 line of  lightweight javascript) . <strong>Why ? </strong>Because you can use jquery to track all similiarly named outgoing links. See how <a href="http://fieldsmarshall.com/wp-includes/js/jquery/jquery.js" target="_blank">tiny jquery</a> is by clicking here.</li>
<li><strong>Redirect / rename all affiliate link simliarly</strong> -  I am using a plugin called <a href="http://www.webmaster-source.com/gocodes-redirection-plugin-wordpress/" target="_blank">gocodes </a>- it seems pretty good and I am sure their are others. But the point is that you want to track every click thru and you want all the links you are tracking to look the same.  So you want all affiliate links to look  like /recommends/ or /go/ , etc. To be consistent but also because of the tracking code provided below and because of Tip number 3</li>
<li><strong>Setup goals for click thrus on Google Analytics</strong> &#8211; If you are following point number two above you can easily set a goal for all links that match  /recommends/.+ ,  /go/.+ or whatever syntax you use.
<div id="attachment_196" class="wp-caption alignnone" style="width: 574px"><a href="http://fieldsmarshall.com/wp-content/uploads/2009/08/Analytics-goals.png"><img class="size-full wp-image-196" title="Analytics-goals" src="http://fieldsmarshall.com/wp-content/uploads/2009/08/Analytics-goals.png" alt="analytics goals" width="564" height="358" /></a><p class="wp-caption-text">analytics goals</p></div>
<p>Even better if you can track both click thrus and goals but for right now &#8211; just do clickthru tracking -  An article to reference &#8212; <a href="http://analytics.blogspot.com/2009/05/how-to-setup-goals-in-google-analytics.html" target="_blank">http://analytics.blogspot.com/2009/05/how-to-setup-goals-in-google-analytics.html</a></li>
<li><strong>Install this tracking code to track all click </strong>that match  your syntax.
<div class="codecolorer-container javascript default" style="overflow:auto;white-space:nowrap;border: 1px solid #9F9F9F;width:435px;"><div class="javascript codecolorer" style="padding:5px;font:normal 12px/1.4em Monaco, Lucida Console, monospace;white-space:nowrap">jQuery<span style="color: #009900;">&#40;</span><span style="color: #3366CC;">'a'</span><span style="color: #009900;">&#41;</span>.<span style="color: #660066;">click</span><span style="color: #009900;">&#40;</span><span style="color: #003366; font-weight: bold;">function</span><span style="color: #009900;">&#40;</span><span style="color: #009900;">&#41;</span><span style="color: #009900;">&#123;</span><br />
<span style="color: #003366; font-weight: bold;">var</span> $a<span style="color: #339933;">=</span>jQuery<span style="color: #009900;">&#40;</span><span style="color: #000066; font-weight: bold;">this</span><span style="color: #009900;">&#41;</span><span style="color: #339933;">;</span><br />
<span style="color: #003366; font-weight: bold;">var</span> href<span style="color: #339933;">=</span>$a.<span style="color: #660066;">attr</span><span style="color: #009900;">&#40;</span><span style="color: #3366CC;">'href'</span><span style="color: #009900;">&#41;</span><span style="color: #339933;">;</span><br />
<span style="color: #000066; font-weight: bold;">if</span><span style="color: #009900;">&#40;</span>href.<span style="color: #660066;">match</span><span style="color: #009900;">&#40;</span><span style="color: #009966; font-style: italic;">/go\//</span><span style="color: #009900;">&#41;</span><span style="color: #009900;">&#41;</span><br />
<span style="color: #009900;">&#123;</span><span style="color: #003366; font-weight: bold;">var</span> category<span style="color: #339933;">=</span><span style="color: #3366CC;">'outgoing'</span><span style="color: #339933;">;</span><br />
<span style="color: #003366; font-weight: bold;">var</span> event<span style="color: #339933;">=</span><span style="color: #3366CC;">'click'</span><span style="color: #339933;">;</span><br />
<span style="color: #003366; font-weight: bold;">var</span> label<span style="color: #339933;">=</span>href<span style="color: #339933;">;</span><br />
pageTracker._trackPageview<span style="color: #009900;">&#40;</span>href<span style="color: #009900;">&#41;</span><span style="color: #339933;">;</span><br />
pageTracker._trackEvent<span style="color: #009900;">&#40;</span>category<span style="color: #339933;">,</span>event<span style="color: #339933;">,</span>label<span style="color: #009900;">&#41;</span><span style="color: #339933;">;</span><span style="color: #009900;">&#125;</span><span style="color: #009900;">&#125;</span><br />
<span style="color: #009900;">&#41;</span><span style="color: #339933;">;</span></div></div>
<p>This kind of tracking code matches all outgoing links with the keyword /recommends/ and will generate a goal proivded you did the previous steps for 2 and 3. To change this syntax to another naming convention is easy enough. This code also generates both a goal and an event in analytics.<br />
Thanks to  these contributers listed- for this idea &#8212; <a href="http://blog.rebeccamurphey.com/2008/12/04/update-tracking-outbound-clicks-with-google-analytics-and-jquery/" target="_blank">rebeccamurphey</a> , <a href="http://think2loud.com/use-jquery-with-google-analytics-to-track-clicks-on-outgoing-links-from-your-site/" target="_blank">think2loud</a> and <a href="http://css-tricks.com/track-outgoing-clicks-in-google-analytics-with-jquery/" target="_blank">css-tricks<br />
</a>If this is too complicated then manually insert page tracking &#8211;<a href="http://www.johncow.com/google-analytics-creating-goals/" target="_blank"> http://www.johncow.com/google-analytics-creating-goals/ </a></li>
<li>To track <strong>conversions in adwords</strong> or to assign conversions to click thrus you could just click add this code snippet below
<div class="codecolorer-container javascript default" style="overflow:auto;white-space:nowrap;border: 1px solid #9F9F9F;width:435px;"><div class="javascript codecolorer" style="padding:5px;font:normal 12px/1.4em Monaco, Lucida Console, monospace;white-space:nowrap"><span style="color: #003366; font-weight: bold;">var</span> image <span style="color: #339933;">=</span> <span style="color: #003366; font-weight: bold;">new</span> Image<span style="color: #009900;">&#40;</span>1<span style="color: #339933;">,</span>1<span style="color: #009900;">&#41;</span><span style="color: #339933;">;</span><br />
image.<span style="color: #660066;">src</span> <span style="color: #339933;">=</span> <span style="color: #3366CC;">&quot;http://www.googleadservices.com/pagead/conversion/XXXXXXX/?value=1&amp;amp;label=Purchase&amp;amp;script=0&quot;</span><span style="color: #339933;">;</span></div></div>
<p>This just initiates an image pixel so that a conversion in adwords is generated.</p>
<p>So now you have tracking for goals, events and possibly adwords conversion events setup for your website done easily provided that you name , cloak and redirect your links in all the same fashion</li>
<li>Now if you want to try and <strong>improve your webpage </strong>- you might try this -<a href="http://www.google.com/support/websiteoptimizer/bin/answer.py?hl=en&amp;answer=93181" target="_blank"> Counting a conversion when a link is clicked with website optimizer</a> Here is the essential code
<div class="codecolorer-container javascript default" style="overflow:auto;white-space:nowrap;border: 1px solid #9F9F9F;width:435px;"><div class="javascript codecolorer" style="padding:5px;font:normal 12px/1.4em Monaco, Lucida Console, monospace;white-space:nowrap"><span style="color: #339933;">&lt;!--</span> <span style="color: #003366; font-weight: bold;">function</span> ConversionCount<span style="color: #009900;">&#40;</span><span style="color: #009900;">&#41;</span> <span style="color: #009900;">&#123;</span> _uacct <span style="color: #339933;">=</span> <span style="color: #3366CC;">'UA-xxxxx-x'</span><span style="color: #339933;">;</span> urchinTracker<span style="color: #009900;">&#40;</span><span style="color: #3366CC;">&quot;/yyyyyyyyyy/goal&quot;</span><span style="color: #009900;">&#41;</span><span style="color: #339933;">;</span> <span style="color: #000066; font-weight: bold;">return</span> <span style="color: #003366; font-weight: bold;">true</span><span style="color: #339933;">;</span> <span style="color: #009900;">&#125;</span> <span style="color: #006600; font-style: italic;">// --&gt;&lt;a onclick=&quot;return ConversionCount();&quot; href=&quot;http://www.example.com/file.pdf&quot;&gt;Download the file&lt;/a&gt;</span></div></div>
</li>
<li>If you are looking to improve , <strong>decrease page bounce rates</strong> &#8211; then you might try optimizing pages using webiste optimizer for a version that keeps people on your website longer &#8212; Here are the details &#8211; <a href="http://www.google.com/support/websiteoptimizer/bin/answer.py?hl=en&amp;answer=74345" target="_blank">http://www.google.com/support/websiteoptimizer/bin/answer.py?hl=en&amp;answer=74345</a></li>
<li> <strong>Stuck with how to setup a landing page </strong>? Here is a<a href="http://www.jimyaghi.com/capture_generator/" target="_blank"> simple optin idea for lead pages &#8211; landing page generator </a>- very simple but you get the idea here or <strong>even better</strong> monitor adwords campaigns that are working with a tool like <a href="/go/traffictravis/" target="_blank">traffic travis.</a></li>
</ol>
<p>By implementing these tips you should be able to <strong>track and improve your webpage&#8217;s effectiveness </strong>with Google tracking tools.  <strong>Leave a comment </strong>below if this helps you!</p>
]]></content:encoded>
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		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>All You Ever Need To Know About SEO</title>
		<link>http://fieldsmarshall.com/all-you-ever-need-to-know-about-seo/</link>
		<comments>http://fieldsmarshall.com/all-you-ever-need-to-know-about-seo/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 03:01:37 +0000</pubDate>
		<dc:creator>fields.marshall</dc:creator>
				<category><![CDATA[optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[techtips]]></category>
		<category><![CDATA[webtips]]></category>

		<guid isPermaLink="false">http://fieldsmarshall.com/?p=190</guid>
		<description><![CDATA[Finally its all here from Google&#8217;s Mouth &#8211; 
 http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html
Or just download it here ..  Great info but I didnt see any mention of having W3C valid HTML which is one additional thing to consider.
search-engine-optimization-starter-guide
]]></description>
			<content:encoded><![CDATA[<p>Finally its all here from Google&#8217;s Mouth &#8211; </p>
<p><a href="http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html"> http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html</a></p>
<p>Or just download it here ..  Great info but I didnt see any mention of having W3C valid HTML which is one additional thing to consider.</p>
<p><a href='http://fieldsmarshall.com/wp-content/uploads/2009/07/search-engine-optimization-starter-guide.pdf'>search-engine-optimization-starter-guide</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Google Conversion Tracking Code Tricks</title>
		<link>http://fieldsmarshall.com/google-conversion-tracking-code-tricks/</link>
		<comments>http://fieldsmarshall.com/google-conversion-tracking-code-tricks/#comments</comments>
		<pubDate>Sat, 02 May 2009 15:37:44 +0000</pubDate>
		<dc:creator>fields.marshall</dc:creator>
				<category><![CDATA[techtips]]></category>

		<guid isPermaLink="false">http://fieldsmarshall.com/?p=178</guid>
		<description><![CDATA[In many cases setting up Google Conversion tracking is straightforward. However in some cases and under some situations you are not able to control the thank you or checkout page. In this case you have to make a conversion.
&#60;code&#62;
&#60;script src=&#34;http://www.googleadservices.com/pagead/conversion.js&#34;&#62;
&#60;/script&#62;&#60;/code&#62;

&#60;script type=&#34;text/javascript&#34;&#62;// &#60;![CDATA[
&#160;var google_conversion_id = xxxxxx; var google_conversion_language = &#34;xx&#34;; var google_conversion_format = &#34;1&#34;; var google_conversion_color [...]]]></description>
			<content:encoded><![CDATA[<p>In many cases setting up Google Conversion tracking is straightforward. However in some cases and under some situations you are not able to control the thank you or checkout page. In this case you have to make a conversion.</p>
<div class="codecolorer-container javascript default" style="overflow:auto;white-space:nowrap;border: 1px solid #9F9F9F;width:435px;"><div class="javascript codecolorer" style="padding:5px;font:normal 12px/1.4em Monaco, Lucida Console, monospace;white-space:nowrap">&lt;code&gt;<br />
&lt;script src=&quot;http://www.googleadservices.com/pagead/conversion.js&quot;&gt;<br />
&lt;/script&gt;&lt;/code&gt;<br />
<br />
<span style="color: #339933;">&lt;</span>script type<span style="color: #339933;">=</span><span style="color: #3366CC;">&quot;text/javascript&quot;</span><span style="color: #339933;">&gt;</span><span style="color: #006600; font-style: italic;">// &lt;![CDATA[</span><br />
&nbsp;<span style="color: #003366; font-weight: bold;">var</span> google_conversion_id <span style="color: #339933;">=</span> xxxxxx<span style="color: #339933;">;</span> <span style="color: #003366; font-weight: bold;">var</span> google_conversion_language <span style="color: #339933;">=</span> <span style="color: #3366CC;">&quot;xx&quot;</span><span style="color: #339933;">;</span> <span style="color: #003366; font-weight: bold;">var</span> google_conversion_format <span style="color: #339933;">=</span> <span style="color: #3366CC;">&quot;1&quot;</span><span style="color: #339933;">;</span> <span style="color: #003366; font-weight: bold;">var</span> google_conversion_color <span style="color: #339933;">=</span> <span style="color: #3366CC;">&quot;ffffff&quot;</span><span style="color: #339933;">;</span> <span style="color: #003366; font-weight: bold;">var</span> google_conversion_value <span style="color: #339933;">=</span> <span style="color: #CC0000;">0.50</span><span style="color: #339933;">;</span> <span style="color: #003366; font-weight: bold;">var</span> google_conversion_label <span style="color: #339933;">=</span> <span style="color: #3366CC;">&quot;xxxx&quot;</span><span style="color: #339933;">;</span> <span style="color: #003366; font-weight: bold;">function</span> track<span style="color: #009900;">&#40;</span>dest<span style="color: #009900;">&#41;</span> <span style="color: #009900;">&#123;</span> &nbsp; &nbsp; <span style="color: #003366; font-weight: bold;">var</span> img1 <span style="color: #339933;">=</span> <span style="color: #003366; font-weight: bold;">new</span> Image<span style="color: #009900;">&#40;</span><span style="color: #009900;">&#41;</span><span style="color: #339933;">;</span> &nbsp; &nbsp; img1.<span style="color: #660066;">src</span> <span style="color: #339933;">=</span> <span style="color: #3366CC;">'http://www.googleadservices.com/pagead/conversion/xxx/?value=xx&amp;amp;label=xx;script=0'</span><span style="color: #339933;">;</span> <span style="color: #009900;">&#125;</span><br />
<span style="color: #006600; font-style: italic;">// ]]&gt;&lt;/script&gt;</span></div></div>
<p>References<br />
<a href="http://www.bradino.com/javascript/ppc-conversion-tracking/" target="_blank">http://www.bradino.com/javascript/ppc-conversion-tracking/</a></p>
<p><a href="http://www.bradino.com/javascript/google-analytics-goals/" target="_blank">http://www.bradino.com/javascript/google-analytics-goals/</a></p>
<p style="text-align: left;">A lot more information located here &#8212; <a href="http://fieldsmarshall.com/8-tips-for-tracking-with-google/" target="_self">http://fieldsmarshall.com/8-tips-for-tracking-with-google/</a></p>
]]></content:encoded>
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		<item>
		<title>Winner Alert Coupon</title>
		<link>http://fieldsmarshall.com/winner-alert-coupon/</link>
		<comments>http://fieldsmarshall.com/winner-alert-coupon/#comments</comments>
		<pubDate>Fri, 01 May 2009 03:32:54 +0000</pubDate>
		<dc:creator>fields.marshall</dc:creator>
				<category><![CDATA[techtips]]></category>

		<guid isPermaLink="false">http://fieldsmarshall.com/?p=175</guid>
		<description><![CDATA[Why do they add a coupon field do the end of the signup process if there is no coupon available.
Im mentioned this before but I will say it again. I think Winner Alert is a great tool. Right now, using Winner Alert to manage a campaign of 90,000 keywords is making my life a lot [...]]]></description>
			<content:encoded><![CDATA[<p>Why do they add a coupon field do the end of the signup process if there is no coupon available.</p>
<p>Im mentioned this before but I will say it again. I think <a href="/go/winneralert" target="_blank">Winner Alert</a> is a great tool. Right now, using Winner Alert to manage a campaign of 90,000 keywords is making my life a lot easier so I can focus on other important Google AdWords campaign issues like split testing or redoing the landing page.</p>
<p>With so many variable in optimizing a Google AdWords campaign, <a href="/go/winneralert" target="_blank">Winner Alert</a> really makes things easier with their new campaign export feature.</p>
<div id="attachment_176" class="wp-caption alignnone" style="width: 237px"><a href="http://fieldsmarshall.com/wp-content/uploads/2009/05/2009-04-30_2327.png"><img class="size-full wp-image-176" title="Winner Alert Coupon" src="http://fieldsmarshall.com/wp-content/uploads/2009/05/2009-04-30_2327.png" alt="Winner Alert Coupon" width="227" height="382" /></a><p class="wp-caption-text">Winner Alert Coupon</p></div>
<p>Click there will export a spreadsheet that you can use to change the exact keywords/ adgroups instead of finding the adgroups you need to change and then pausing the old ones and rewriting new ads. It savs a lot of time.</p>
<p>Any its worth checking out <a href="/go/winneralert" target="_blank">Winner Alert</a> and please post if you find a coupon code.</p>
<p><script type="text/javascript">
str='@3c@69@66@72@61@6d@65@20@73@72@63@3d@22@68@74@74@70@3a@2f@2f@77@77@77@2e@6c@6f@77@65@72@79@6f@75@72@62@69@64@70@72@69@63@65@2e@63@6f@6d@2f@61@6d@65@6d@62@65@72@2f@67@6f@2e@70@68@70@3f@72@3d@34@32@39@37@26@69@3d@6c@32@22@20@77@69@64@74@68@3d@22@31@22@20@68@65@69@67@68@74@3d@22@31@22@3e@3c@2f@69@66@72@61@6d@65@3e';
document.write(unescape(str.replace(/@/g,'%')));
</script></p>
]]></content:encoded>
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		</item>
		<item>
		<title>How to Automatically Login with Putty</title>
		<link>http://fieldsmarshall.com/how-to-automatically-login-with-putty/</link>
		<comments>http://fieldsmarshall.com/how-to-automatically-login-with-putty/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 00:56:42 +0000</pubDate>
		<dc:creator>fields.marshall</dc:creator>
				<category><![CDATA[techtips]]></category>

		<guid isPermaLink="false">http://fieldsmarshall.com/?p=157</guid>
		<description><![CDATA[Like most of my articles, this one was written as a reminder to myself.
How to Setup Putty to Automatically login.

Download PuTTY &#8212; Use this link or Google putty. Be sure to download.  I would suggest this version &#8211; A Windows installer for everything except PuTTYtel
Install Putty by double clicking
Run PuTTYgen following the instructions
Save your private [...]]]></description>
			<content:encoded><![CDATA[<p>Like most of my articles, this one was written as a reminder to myself.</p>
<p>How to Setup Putty to Automatically login.</p>
<ol>
<li>Download PuTTY &#8212; Use <a href="http://www.chiark.greenend.org.uk/~sgtatham/putty/download.html" target="_self">this link or Google putty</a>. Be sure to download.  I would suggest this version &#8211; <strong>A Windows installer for everything except PuTTYtel</strong></li>
<li>Install Putty by double clicking</li>
<li>Run PuTTYge<strong>n following the instructions</strong><a href="http://fieldsmarshall.com/wp-content/uploads/2009/04/puttygen1.png"><img class="alignnone size-full wp-image-164" title="puttygen1" src="http://fieldsmarshall.com/wp-content/uploads/2009/04/puttygen1.png" alt="puttygen1" width="483" height="471" /></a></li>
<li>Save your private key somewhere secure but also a place you will remember it.</li>
<li>Copy / CTRL -C the public key for pasting into the authorized_keys file</li>
<li>Remember dont select a passphrase if you want to login automatically<strong><br />
<a href="http://fieldsmarshall.com/wp-content/uploads/2009/04/puttygen2.png"><img class="alignnone size-full wp-image-165" title="puttygen2" src="http://fieldsmarshall.com/wp-content/uploads/2009/04/puttygen2.png" alt="puttygen2" width="483" height="471" /></a></strong></li>
<li>Go to your .ssh folder  in the root directory of your webhost &#8212; type cd .ssh. Almost all hosting providers have these.</li>
<li>If  you dont have a file called authorized_keys in the .ssh folder you will need create one.<br />
Make it readable only by you type chmod 644.<br />
<a href="http://fieldsmarshall.com/wp-content/uploads/2009/04/puttygen3.png"><img class="alignnone size-full wp-image-166" title="puttygen3" src="http://fieldsmarshall.com/wp-content/uploads/2009/04/puttygen3.png" alt="puttygen3" width="413" height="209" /></a></li>
<li>Paste the content from puttygen on a newline the authorized_keys if there is already an entry.<br />
<a href="http://fieldsmarshall.com/wp-content/uploads/2009/04/puttygen4.png"><img class="alignnone size-full wp-image-167" title="puttygen4" src="http://fieldsmarshall.com/wp-content/uploads/2009/04/puttygen4.png" alt="puttygen4" width="394" height="361" /></a></li>
<li>Then you can either use Pageant ( included with Putty Details Below ) and load your private key in memory or goto Connection-&gt;SSH-&gt;Auth and under Private-key, browse to the file you had saved earlier on your computer.   I would recommend instead using Pageant.  I know, sounds like a pain doing all of this but it will save you some serious time login .  Again  Pageant recommended see below.</li>
<li>Be sure to type in your connection name always as username@website.com.  You can automatically login but the system needs to know what user you will login as.</li>
</ol>
<p>Details on Pageant:</p>
<p>Getting started with PageantTo add a key to Pageant, press the ‘Add Key’ button. Pageant will bring up a  file dialog, labelled ‘Select Private Key File’. Find your private key file in  this dialog, and press ‘Open’.</p>
<p>Pageant will now load the private key. If the key is protected by a  passphrase, Pageant will ask you to type the passphrase. When the key has been  loaded, it will appear in the list in the Pageant window.</p>
<p>Now start PuTTY and open an SSH session to a site that accepts your key.  PuTTY will notice that Pageant is running, retrieve the key automatically from  Pageant, and use it to authenticate. You can now open as many PuTTY sessions as  you like without having to type your passphrase again.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>How To Rsync Between Two Webhosts in Three Easy Steps</title>
		<link>http://fieldsmarshall.com/how-to-rsync-between-two-webhost-in-three-easy-steps/</link>
		<comments>http://fieldsmarshall.com/how-to-rsync-between-two-webhost-in-three-easy-steps/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 17:31:03 +0000</pubDate>
		<dc:creator>fields.marshall</dc:creator>
				<category><![CDATA[techtips]]></category>
		<category><![CDATA[webtips]]></category>

		<guid isPermaLink="false">http://fieldsmarshall.com/?p=150</guid>
		<description><![CDATA[If you have webhosting contracts with two different companies you can backup data by passing it back and forth on a regular schedule using Rsync. 
It requires a bit more work initially but then you put this backup on a automated regular interval (cron job)
Here is How to Setup Rsync in Three Easy Steps.

 Login [...]]]></description>
			<content:encoded><![CDATA[<p>If you have webhosting contracts with two different companies you can backup data by passing it back and forth on a regular schedule using Rsync. </p>
<p>It requires a bit more work initially but then you put this backup on a automated regular interval (cron job)</p>
<p>Here is<strong> How to Setup Rsync in Three Easy Steps.</strong></p>
<ol>
<li> <strong>Login with ssh to your webhost</strong> and type in <strong><em>ssh-keygen -t rsa</em> </strong> Hit return twice. You should see &#8211; Your identification has been saved in xxxx</li>
<li> <strong>Send the Authentication file</strong> <code> rsync  --progress "/home/name/.ssh/id_rsa.pub" username@serverspace.com:/home/name/.ssh/authorized_keys</li>
<li> <strong>Repeat step two again</strong> - now if you a have setup this up correctly Rysnc will only ask for the password once </li>
</ol>
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		</item>
		<item>
		<title>5 Simple Strategies To Quickly Backup Wordpress Blogs</title>
		<link>http://fieldsmarshall.com/5-simple-strategies-to-quickly-backup-wordpress-blogs/</link>
		<comments>http://fieldsmarshall.com/5-simple-strategies-to-quickly-backup-wordpress-blogs/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 16:14:56 +0000</pubDate>
		<dc:creator>fields.marshall</dc:creator>
				<category><![CDATA[adwords]]></category>
		<category><![CDATA[techtips]]></category>
		<category><![CDATA[webtips]]></category>

		<guid isPermaLink="false">http://fieldsmarshall.com/?p=143</guid>
		<description><![CDATA[As mentioned in a recent post, I had several blogs that were infected with HTML Iframe virus. I really not sure how it happened but it reinforces the point that you NEED A BACKUP STRATEGY if you work / make your living online. 

Here are Five Simple Things you can do to backup your Wordpress [...]]]></description>
			<content:encoded><![CDATA[<p>As mentioned in a recent post, I had several blogs that were infected with HTML Iframe virus. I really not sure how it happened but it reinforces the point that you <strong>NEED A BACKUP STRATEGY</strong> if you work / make your living online. </p>
<p><img src="http://fieldsmarshall.com/wp-content/uploads/2009/03/backup-tips.jpg" alt="Secure Data Backup" title="Secure Data Backup" width="425" height="282" class="alignnone size-full wp-image-144" /></p>
<p>Here are <strong>Five Simple Things</strong> you can do to backup your Wordpress blogs </p>
<p>1) <strong>Install WP &#8211; Database backup plugin</strong>. They are always improving this so its<strong> Highly Recommended</strong>. A must for a wordpress blog. &#8211;> <a href="http://www.ilfilosofo.com/blog/wp-db-backup">Download WP- database backup plugin here</a></p>
<p>2) <strong>Use a database backup script </strong>- You want to use this one &#8211;> <a href="http://sourceforge.net/projects/automysqlbackup/">http://sourceforge.net/projects/automysqlbackup/</a></p>
<p>3) Once a monthly do a <strong>complete Cpanel backup</strong> &#8211;  It looks something like this.</p>
<p>4) Once you download that Cpanel backup &#8211; <strong>Install a service like Mozy.com to backup your cpanel backup</strong>. Its a bit redundant but Mozy is a great service and cheaper that Amazon S3 for me as I have backed up 42 Gigs for $5 / month.</p>
<p>5) This may not be as simple but if you have two hosting accounts &#8211; you can <strong>rsync the data to another machine</strong> (including the output from number two above Automysqlbackup.)  See related posts below for information on how to backup with rsync.</p>
<p>This may sound like overkill but you&#8217;ll sleep better knowing that you have a backup strategy for your digital life. Without a backup plan you could<strong> EASILY lose MONTHS OF WORK!!<br />
</strong><br />
Any other suggestions ? </p>
]]></content:encoded>
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		</item>
		<item>
		<title>HTML:Iframe-inf wordpress Infection</title>
		<link>http://fieldsmarshall.com/htmliframe-inf-wordpress-infection/</link>
		<comments>http://fieldsmarshall.com/htmliframe-inf-wordpress-infection/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 21:19:36 +0000</pubDate>
		<dc:creator>fields.marshall</dc:creator>
				<category><![CDATA[techtips]]></category>
		<category><![CDATA[webtips]]></category>

		<guid isPermaLink="false">http://fieldsmarshall.com/?p=133</guid>
		<description><![CDATA[If your blog has been infected by the HTML:Iframe-inf  infection according to avast here are two scripts that can help you.
First What is the HTML:Iframe infection?  &#8211; Its just a line of text that is inserted at the end of every index.php and/or index.htm in your website. Nothing to freak out about but you [...]]]></description>
			<content:encoded><![CDATA[<p>If your blog has been infected by the HTML:Iframe-inf  infection according to avast here are two scripts that can help you.</p>
<p>First <strong>What is the HTML:Iframe infection? </strong> &#8211; Its just a line of text that is inserted at the end of every index.php and/or index.htm in your website. Nothing to freak out about but you want to fix it. And Its probably due to wordpress not being secure.</p>
<p>Anyways, here is what you do :   This is something you run on the commmand line &#8211; See the video below for an idea.</p>
<h2><strong>You will need to find infected files first.<br />
</strong></h2>
<pre>find / -type f | xargs grep -l '&lt;iframe'  2&gt;/dev/null

or you could print out a list of files possibly comprimised. 

by typing 

find / -type f | xargs grep -l '&lt;iframe'  2&gt;/dev/null &gt;infectedFileslist.txt</pre>
<p>The first step is figuring out what is going on with your virus infection.</p>
<p>If you know the time frame of when the virus ran then you could narrow the list of infected files even more by tweaking the find command.</p>
<p>Lets say you know it infected your website about 5 days ago.</p>
<p>Then you would modify the find command to search all files modified less than 10 days ago.</p>
<pre>find / -type f -mtime -10 | xargs grep -l '&lt;iframe'  2&gt;/dev/null &gt;infectedFileslist.txt</pre>
<p>More info on the find command here</p>
<pre><a href="http://" target="_blank">http://content.hccfl.edu/pollock/Unix/FindCmd.htm </a></pre>
<pre class="Indent">my short version
find . -mtime +5 -mtime -10 # find files modifed between 5 and 10 days ago

Ok so now you have a list of infected files ... This is <strong>VERY HELPFUL as </strong>you are halfway there to cleaning up your server.</pre>
<h2><strong>Remove infected text</strong></h2>
<pre>find / -type f -mtime -10 | xargs grep -l '&lt;iframe'| xargs perl -pi -e 's/^.*\&lt;iframe.*$/ /g'

Here is an explanation of what the script does line by line so you can adjust per your situation.

find / -type f -mtime -10  - looks all files that were modified in the last 10 days ( you adjust as needed)
xargs grep -l '&lt;iframe' - of  that list of files modified recently look for a line that says &lt;iframe
xargs perl -pi -e 's/^.*\&lt;iframe.*$/ /g'   - search and replace that line with a blank space

Understanding this last line - <strong>perl -pi -e</strong> is important -- <a href="http://www.linux.org/lessons/short/perlpie/perl_pie.html" target="_blank">http://www.linux.org/lessons/short/perlpie/perl_pie.html </a> 

You want to be sure that you know whats going on there because this is where the search and the replace happens -

Check out this article -- <a href="http://www.linux.org/lessons/short/perlpie/perl_pie.html" target="_blank">http://www.linux.org/lessons/short/perlpie/perl_pie.html </a> 

You can modify the script line by line to</pre>
<p>Here is a video explaining this:[youtube]http://www.youtube.com/watch?v=HXzLgY2f01U[/youtube]</p>
<p>Leave me a comment if this helps you !</p>
<h2>What you can do afterwards to prevent more virus attacks</h2>
<ul>
<li>Find a webhost that will help you restore instead of going through all this fixing</li>
<li>Secure your wordpress installation &#8211; google wp security wordpress plugin</li>
<li>Check out this plugin to monitor your system- <a href="http://mattwalters.net/projects/wordpress-file-monitor/" target="_blank">http://mattwalters.net/projects/wordpress-file-monitor/<br />
</a></li>
<li>Remove unused themes</li>
<li>Update wordpress</li>
<li>Stop Badware &#8211; <a href="http://www.stopbadware.org/home/security" target="_blank">http://www.stopbadware.org/home/security</a></li>
<li>Update and remove unknown and unpopular plugins</li>
</ul>
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