fields marshall

If you have a website and its getting LOTS of traffic but you aren’t getting many sales, you either in a market not conducive to selling products online OR YOUR website is not selling very well.

If so then here is a quick checklist for you.

• Is your ad or product link featured prominently ?
• Is your ad / affiliate link getting clicks ? (Use a tracking system such as Google Analytics )
• Try to improve and optimize your website so that you get more click thrus and sales.  ( Use split testing software )

Here is a run down of some of the best split testing software out there.

1. Google Website Optimizer – In first place and also free, we have GWO or Google Website Optimizer.  GWO is not easy to use but, once installed, it does function well. I could explain it here but really Google does a much better job  – so check out GWO here.  Google Website Optimizer is free however you will need a Google Adwords account to get signed up. ($5 one time charge). One negative about GWO, is that it mangles your HTML code a bit.
2. Splitgenie - In second place, and almost free ($27) we have splitgenie - I like this software because it is EASY to use and install.  Its a one time payment and as the picture shows here it’s easy to install just edit a little php code on the page to test and the thank you page and you are done.  Here is what it looks like when you are finished .
3. Splitest Accelerator -  For advanced affiliate marketers, there is splittest accelerator -  I haven’t tested this myself but at a $900 price and looking at the documentation (it looks complex) I think its better to start off with GWO and Splitgenie.

Check Out Split Genie or Check Out Gooogle Analytics

Another interesting blog post — that I found out in my research was on how to split test wordpress themes to see which theme will get an improved meaning lesser bounce rate –  http://www.leewillis.co.uk/how-to-split-test-wordpress-themes/ -  how to split test wordpress themes – something I have been waiting for myself !

One final suggested practice is to name all off your outgoing links similarly and set a goal in Google Analytics for all simliarly named link as I have explained here — http://fieldsmarshall.com/8-tips-for-tracking-with-google/ – and then either use the gocodes plugin or the pretty link plugin for wordpress – to track clickthrus.

Check Out Split Genie or Check Out Gooogle Analytics