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An Explanation Of Pay Per Click Basics

April 4, 2008 by fields.marshall

They call it pay per click because you only get charged when your ad is clicked on. You dont pay for searches on your keyword rather you only pay when a search has an associated click. There is another model called CPM (Pay per every 1000 ad impressions) but this model is related to buying […]

Filed Under: basics, ppc

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