If you are building a website — Typically you want to have a visitor take a specific action such as buy your DVD or signup to your mailing list, etc.
If you are serious about making the most out of your website or thinking about buying traffic via Pay Per Click then you to be optimizing what happens when a visitor comes to your website.
The best way that I have found to optimize a website is to use Google’s Website Optimizer which is free by the way if you have a google adwords account.
There in the lower right we see Google Website Optimizer – just click and then create a new experiment.
I suggest you get started by doing A/B testing.
That is, start testing one version of a webpage against another version of a webpage to see which version is best.
Google has some suggestions about how to start using their website tool but I would recommend to just get started with simple a/b testing until you get familiar with their website optimizer.
If you have gone through the effort of making a website then you, no doubt, want to make it work well. So do try google optimizer out and starting improving various page on your website.
Here is an example taken from one of my websites where I am testing the use of audio on an opt-in page. Here are the results: Notice that the statistical margin of error has been calculated as well. Pretty nice, eh ?
Click on the image to see it better ..
After a few more weeks you will start to see better statistical results. Click on the image below and notice how my website signup form with audio is becoming more and more statistically valid with more traffic.
